AAG Begins A Professional Training Series To Sharpen Skills of Marketing Communication Practitioners | General News

The Advertising Association of Ghana has started a skills development series for all professionals within the marketing communications industry. The professional training series called ESSENTIAL SKILLS FOR MARKETING COMMUNICATIONS has been crafted for individuals who ply their trade in adverting, corporate communications, marketing, sales, public relations, client service & account management, creative designs, general media management,etc.

The marketing communications space is a keenly competitive environment, globally. lt is an industry of creative thinkers that is constantly introducing new trends and ingenious ways of service and product delivery.

National and international brand owners are responding, on daily basis, to social changes and lifestyle demands in order to satisfy their clients and customers. Access to global markets and innovations through digital technology has made the industry even more fluid in its competitiveness. Practitioners in the marketing communications industry, have no choice in this ever-changing space than to keep themselves abreast with the rapidly changing trends and winning global practices.

It is for these reasons and many others that the industry thought leader in Ghana, the Advertising Association of Ghana, is introducing this series of professional skills development for its members and all individuals within the thriving marketing communications industry.

The first three modules to be taught as part of the essential skills series are: 1. Creative Thinking & Strategy
2. Best Practices in Media Planning
3. Effective Client Service and Account