There Is More Ahead: Fidelity Bank Celebrates The Resilient Spirit Of Ghanaians | Banking/Finance

Fidelity Bank, Ghana’s largest privately-owned indigenous bank, is proud tounveil its new campaign titled “There is more ahead: Ɛbɛ fa,” a celebration of the unbreakable spirit and resilience of Ghanaians.

This initiative embodies the message that every journey is filled with opportunities, and “no matter where you are, it is just a chapter; there is more ahead.”

Esi Edziiba Mills-Robertson, Director of Marketing at Fidelity Bank, shares the vision behind the campaign: “At Fidelity Bank, we are inspired daily by the incredible determination and optimism of Ghanaians.

This is not just a campaign—it’s a nationwide call to recognize and celebrate the resilience that makes us who we are.

It reminds us that every moment, no matter how challenging or triumphant, is part of a larger, unfolding story with boundless potential. Our own story as a bank, founded by Edward Effah, a true son of the soil, 18 years ago, exemplifies this spirit.”

This dynamic campaign will feature a series of real-life stories from Fidelity Bank customers who have navigated their own unique journeys with remarkable tenacity and have achieved significant milestones with the bank’s support.

These narratives will be broadcast across multiple media platforms—television, radio, social media, and digital channels—to create a movement that resonates with every Ghanaian, reaffirming the message that there is always more ahead.

Public Engagement and Impact

Esi Edziiba Mills-Robertson also emphasized how this campaign invites all Ghanaians to participate, saying: “We are inviting everyone to share their own journey of resilience using the hashtag #ThisIsJustAChapter#ThereIsMoreAhead #Ɛbɛfa. Our goal is to create a national conversation that uplifts and motivates, reinforcing the belief that we all have the strength to keep moving forward, no matter where we are in life.”

In line with this, Fidelity Bank has announced a series of community engagements, including random acts of kindness, inspirational talks, among others aimed at fostering a spirit of togetherness and resilience.

“This will ultimately showcase the extraordinary stories of everyday Ghanaians who have embraced their journeys with courage and optimism” Ms. Mills-Robertson added.

Through innovative financial solutions and its commitment to financial inclusion, Fidelity Bank is empowering Ghanaians to achieve their dreams.

The Bank’s latest initiative, the GreenTech Innovation Challenge (GTIC) 2024, has awarded over GH¢ 1.3 million in grant funding to support innovative solutions addressing critical challenges within Ghana’s agricultural value chain.

A Call to Join the Movement

As part of the campaign, Fidelity Bank encourages every Ghanaian to join the movement, share their joueyney, and inspire others to recognize that no matter the chapter, there is always more to come.